Cookie Policy

Last Updated: January 14, 2026

Owner and Data Controller

mirARcle AG
Address pending
Switzerland

Introduction

This Cookie Policy explains how mirARcle AG ("mirARcle", "we", "us", or "our") uses cookies and similar technologies when you visit our website and use our Services. This policy should be read together with our Privacy Policy and Terms and Conditions.

We use cookies to provide, protect, and improve our Services, and to comply with legal requirements. We are committed to transparency about the technologies we use—because you deserve to know exactly how your data is handled.

Our Cookie Principles

Minimal by Design: We only use cookies that serve a genuine purpose. No unnecessary tracking, no data selling—just the essentials to give you a great experience.

Your Choice, Always: You control which cookies are active. We respect your preferences and make it easy to manage them at any time.

Security First: All cookie data is protected by the same industrial-grade security measures we apply to all your data.

Legal Compliance

Our cookie practices comply with:

The EU General Data Protection Regulation (GDPR) and ePrivacy Directive
The UK General Data Protection Regulation (UK GDPR) and Privacy and Electronic Communications Regulations (PECR)
The Swiss Federal Act on Data Protection (nFADP) and Telecommunications Act
The California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
The Texas Data Privacy and Security Act (TDPSA)
The Oregon Consumer Privacy Act (OCPA)
The Delaware Personal Data Privacy Act (DPDPA)
Other US state comprehensive privacy laws (Virginia, Colorado, Connecticut, Iowa, Montana, Nebraska, New Hampshire, New Jersey, Tennessee)
The Personal Information Protection and Electronic Documents Act (PIPEDA) for Canada
Quebec's Act respecting the protection of personal information in the private sector (Law 25) for Quebec residents
The EU Digital Services Act (DSA) transparency requirements

What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help websites function properly, remember your preferences, and provide information to the site owners.

Similar technologies include:

Local Storage: Data stored in your browser that persists until cleared
Session Storage: Data stored temporarily during your browser session

Cookie Categories We Use

We use a minimal approach to cookies and browser storage. Here's a complete overview of what we use and why.

1. Strictly Necessary Cookies (Essential)

These cookies are essential for the website to function. They do not require your consent as they are necessary for the Services to operate.

Cookie Consent Preferences

Name: mirarcle_cookie_consent
Purpose: Remembers your cookie preferences so you are not asked again on each visit
Duration: 12 months
Type: First-party, client-side only

Session Authentication (when logged in)

Purpose: Maintains your login state securely
Duration: Session or as specified in your account settings
Type: First-party

2. Functional Cookies (Preferences)

When you consent to functional cookies, we may use them to remember your choices and preferences for enhanced features.

Potential Uses:

Language and display preferences
Recently viewed items
User interface customizations

These cookies are only set if you enable them in your preferences.

3. Analytics and Website Statistics

Like most websites, we measure basic traffic to understand how our site is performing and where we can improve. We use exclusively our own first-party tools for this—your data never leaves our infrastructure and is never shared with third parties.

Basic Website Statistics (no consent required)

To provide a reliable service and understand overall traffic patterns, we use your browser's built-in storage (local storage) to keep a random identifier. This helps us count unique visits accurately, understand which pages are most useful, and improve the experience for returning visitors. This identifier is not linked to your name, email, or any account—it's simply a random number used for website analytics.

Legal basis: Legitimate interest (GDPR Art. 6(1)(f)) in understanding website performance.
What we measure: Pages visited, visit frequency, approximate region (country and city derived from your IP address, which is then discarded), and general usage patterns—without identifying who you are!

Device Performance & Battery Diagnostics (no consent required - Strictly Necessary for AR)

To ensure our resource-intensive 3D and AR experiences run smoothly without draining your device's battery or causing overheating, we collect anonymous, low-frequency performance telemetry (such as average frame rates, network type, and battery efficiency).

Legal basis: Strictly necessary for service delivery (ePrivacy Directive Art. 5.3) and Legitimate interest (GDPR Art. 6(1)(f)) in preventing device degradation.
What we measure: Aggregate frame rates, connection types (e.g., 4G vs WiFi), and general battery impact. This data is completely anonymized and cannot be used to fingerprint or identify your specific device.

Enhanced Analytics (consent required)

When you consent to analytics, we can gather more detailed insights that help us improve specific features and the overall experience. This includes understanding which features are most helpful, identifying areas for improvement, measuring service performance, and understanding how visitors navigate between pages and interact with the site (such as time spent per page and whether the browser tab is active).

Name: userUUID (cookie, set only with your consent)
Purpose: Provides enhanced analytics and a consistent experience by recognizing returning visitors across sessions
Duration: 12 months
Type: First-party, client-side only

Enhanced analytics data remains on our infrastructure and is never shared with third parties.

4. Marketing Cookies (Currently Not Active)

Our cookie consent system includes a marketing cookie category for potential future use. We do not currently set any marketing cookies.

If we introduce marketing cookies in the future, they would be used for:

Remembering your interactions with our marketing materials
Measuring the effectiveness of our own marketing campaigns (not third-party advertising)
Personalizing content recommendations based on your interests

Important: We do not use and have no plans to use third-party advertising cookies, retargeting pixels, or cross-site tracking. If we ever introduce marketing cookies, they will be first-party only, and this policy will be updated with specific details before any such cookies are set. You will always have the choice to accept or reject them.

Our Data Security Approach

We implement industrial-grade security measures for all data processing, including cookie data:

Strong Encryption Everywhere: All data transmitted between your device and our servers is protected using TLS 1.3 encryption
Encryption at Rest: Stored data is encrypted using AES-256 encryption
First-Party Processing: Cookie data is processed on our own secure infrastructure in Switzerland
Data Minimization: We collect only the minimum data necessary for each purpose
No Sale of Data: We never sell personal information collected via cookies

How Can You Control the Use of Cookies?

We want you to be in control of your privacy. Your preferences matter to us, and we have designed our cookie management tools to be as straightforward and accessible as possible. Below, we explain the different ways you can manage cookies when using our website.

Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner. This banner gives you immediate control over your cookie preferences before you continue browsing. You can choose to:

Accept All: This enables all cookie categories, allowing us to provide you with the full experience of our Services, including personalized features and analytics that help us improve.
Reject Non-Essential: This option means only strictly necessary cookies will be active. These are the cookies required for basic website functionality, such as keeping you logged in and maintaining security.
Customize: If you prefer more granular control, you can choose exactly which categories of cookies you wish to allow. This lets you tailor your experience to your comfort level.

Whatever you choose, we respect your decision. You can always change your mind later.

Cookie Settings

You can find a link to "Cookie Settings" in the footer of our website. We have placed it there so it is always easy to find on most pages.

In the Cookie Settings menu (also called Privacy Preference Center), you can review and change the types of cookies you allow us to use. The menu clearly explains what each cookie category does, so you can make an informed choice. Your preferences are saved for 12 months, which means you will not need to make the same choices every time you visit.

If you ever want to update your preferences, simply click "Cookie Settings" in the footer of our website. The process takes just a few moments, and your new preferences will take effect immediately.

Browser Settings

In addition to using our Cookie Settings, you can also manage cookies through your browser settings. These settings apply to all websites you visit, not just ours.

Different browsers offer different controls. Generally, your browser will give you the choice to accept, refuse, or delete cookies at any time. You can also choose to block cookies from specific websites or block all third-party cookies while allowing first-party cookies.

Here is where you can typically find cookie settings in popular browsers:

Google Chrome: Settings > Privacy and Security > Cookies and other site data
Mozilla Firefox: Settings > Privacy & Security > Cookies and Site Data
Apple Safari: Preferences > Privacy > Manage Website Data
Microsoft Edge: Settings > Privacy, Search, and Services > Cookies and site permissions

Each browser's official website contains detailed instructions on how to manage cookies. We encourage you to visit your browser's help section if you need guidance.

Further Information

For more general information about cookies, what they are, and how to manage them across different browsers and devices, we recommend visiting:

About Cookies - How to Delete Cookies

This independent resource provides helpful, easy-to-understand guidance on cookie management.

What Happens If You Block Cookies?

If you choose to block cookies on our website, certain features may not work as expected. For example:

You may be unable to stay logged in to your account
Your preferences and settings may not be remembered between visits
Some interactive features may not function properly

Strictly necessary cookies are required for essential features like login, session management, and security. If these cookies are blocked, you may not be able to access certain areas of our website or use certain functions.

We have designed our website to work as well as possible even with limited cookies, but the full experience is available when you allow us to use the cookies we have described in this policy.

Do Not Track Signals

Some browsers offer a "Do Not Track" (DNT) feature that sends a signal to websites indicating that you do not wish to be tracked.

Our Response to DNT: While no universal standard exists for DNT, mirARcle respects your privacy preferences. If your browser sends a DNT signal and you have not previously made a cookie choice on our site, we will treat this as a preference for essential cookies only. We will not set optional cookies (functional or analytics) unless you explicitly consent via our Cookie Settings.

Essential cookies required for security, login, and basic website functionality remain active regardless of DNT settings, as these are strictly necessary for the Services to operate.

You can always override this by making an explicit choice in our Cookie Settings, which takes precedence over DNT signals.

We Remember Your Choice

When you set your cookie preferences, we save them so you don't have to choose again every visit. Here's how:

Stored locally: Your preferences are saved in a cookie on your device
Synced for logged-in users: If you have an account, your preferences carry across devices
What we record: Just when you made your choice and what you selected—nothing more

This helps us respect your preferences consistently and shows regulators we take consent seriously.

Cookie Retention

Cookie Consent Preferences

Retention: 12 months

Session Cookies (for logged-in users)

Retention: Duration of your session or as configured in your account

Browser Storage (basic statistics)

The random visitor identifier stored in your browser's local storage persists until you clear your browser data. You can clear it at any time through your browser settings.

Optional Cookies (if you enable them)

Functional and analytics cookies, when enabled, are retained for up to 12 months

All cookie data is stored client-side in your browser. We do not maintain server-side records of individual cookie data.

Your Rights

Depending on your location, you have the following rights regarding cookie data:

EU/UK/Switzerland Residents:

Right to withdraw consent at any time
Right to access information about cookies used
Right to object to processing
Right to lodge a complaint with a supervisory authority

US Residents (All States with Privacy Laws):

Right to know what personal information is collected via cookies
Right to opt-out of sale/sharing (note: we do not sell personal information)
Right to opt-out of targeted advertising (note: we do not engage in targeted advertising)
Right to non-discrimination for exercising rights
Right to appeal privacy decisions (most states)

Canadian Residents (PIPEDA/Law 25):

Right to consent to collection and use
Right to access personal information
Right to challenge compliance
Right to data portability (Quebec)

To exercise your rights, please contact our Data Protection Officer at dpo@mirarcle.com.

Third-Party Services

What We Use

We use Stripe for payment processing, which may set its own cookies for security and fraud prevention. For information about Stripe's cookie practices, please refer to Stripe's Privacy Policy.

What We Don't Use

Unlike many websites, we do not use third-party advertising or tracking services. Specifically:

No Google Analytics — We do not send your browsing data to Google
No Google Ads or AdSense — No advertising cookies from Google
No Meta/Facebook Pixel — We do not track you for Facebook or Instagram advertising
No Twitter/X Tracking — No social media tracking pixels
No Third-Party Analytics — No Hotjar, Mixpanel, or similar services
No Advertising Networks — No retargeting or behavioral advertising cookies

Your browsing activity on mirARcle is not shared with advertising platforms, social media companies, or data brokers. This is a deliberate choice to protect your privacy.

Children's Privacy

Our website is not directed at children under 13 (or 16 in the EU/UK). We do not knowingly collect personal information from children through cookies.

Changes to This Policy

We may update this Cookie Policy periodically. We will notify you of material changes by updating the "Last Updated" date at the top of this policy and, for significant changes, through additional notice on our website.

Contact Information

For questions about this Cookie Policy or our cookie practices, please contact:

mirARcle AG
Address pending
Switzerland
Email: dpo@mirarcle.com

We're here to answer any questions you have about how we use cookies.

This Cookie Policy is provided in English. In the event of any discrepancy between translations, the English version shall prevail.

mirARcle.com